Achieving Professionalism -Main theatre Essay Example | Topics and Well Written Essays - 3000 words

Achieving Professionalism -Main theatre - Essay Example It has been found that the styles that the leaders incorporate in running the operations and activities of an organization immensely contribute to the success of the firm. It is the responsibility of the managers and directors to ensure that the strategies of leadership that they use in their organizations are effective and efficient. Having visited Johns Hopkins Hospital and evaluated the operations and activities in the hospital, I realized that there are various effects of the leadership strategies that are used to the success of the organization. Being an international hospital, Johns Hopkins Hospital offers various medical services to the clients, and its success is influenced by the managerial and leadership approaches that are integrated in the organization. I liked the leadership approaches that are used in Johns Hopkins Hospital because they positively influence every worker in the organization. The employees are considered to be part of the hospital, in the sense that they are consulted in decision-making. The management values teamwork and this positively impacts to the performance of the organization. Patients are offered quality treatment and services because the nurses and medical practitioners in the organization are trained on various skills of handling clients. The management of the organization understands the need of integrating different leadership styles depending on the department and issue to be addressed. For instance, the employees adhere and follow the company’s code of ethics and codes of conducts, and this helps them in meeting the needs of the employees effectively. Strong leadership that is observed in the organization is achieved because the nurse leaders ensure that every employee offers the highest level of care. The management encourages employees to work closely and take the needs of the patients ahead of their personal issues. The leaders mentor the other nurses and medical professionals in the organization.

Formal letter for request sponsorhip Essay Example for Free

Formal letter for request sponsorhip Essay Good day! My name is Ang Teck Kui and I am a business student from ALC college, Klang is organizing a charity fundraising event for our final year project. I represent my team Raiser of Hope Carnival 2014 which is consists of 13 passionate business students from ALC College to write this letter to your esteemed organization to request for a sponsorship. We are given an opportunity by ALC College, Klang to organize this special event to help create awareness on social responsibility by companies and the public to the society. In addition, we as business students will be able to gain experience as business person through this project. The event that we have chosen is carnival and the details are as follows: Event Type: Charity Fund – Raising Carnival Event Venue: SMK Tengku Ampuan Jemaah No. 1, Jalan Pandamaran, 42000, Pelabuhan Klang, Selangor, Malaysia Event Date: 30th November 2014 (Sunday) You can refer to our Sponsorship Benefits on our proposal to find out about the sponsorship benefits packages according to the amount sponsored. We accept sponsorship in both monetary value and as well as products by your company. We hope to receive a favourable reply form your good organization regarding the sponsorship. For further inquiries, please do not hesitate to contact me Ang Teck Kui at 016-9967729 or email me at [emailprotected] . Your organization kind support and assistance to our cause is greatly appreciated by our team.

Wal-Mart Company Strategy :: Wal Mart Walmart Business Papers Analysis

This essay will examine Wal-Mart's company strategy in several sections. Three elements of successful strategy formulation and a fourth element, which exemplifies the implementation process of company strategy, will be looked at. Followed by this, an analysis of key factors contributing to this strategy will be detailed. These include looking at Wal-Mart's competitive strategy, the CEO's leadership, and company strategy strengths and weakness assessment. The material used to analyze Wal-Mart strategy consists of the company's annual reports, its Fact Sheets and other information found on the company Internet site. Other information is obtained from outside sources such as Fortune Magazine, and from outside groups who are critical of the corporation. The focus of this analysis will be placed on identifying the resources of the firm, its weaknesses and strengths in terms of its competitive environment. The sections examined will highlight the leadership style of Wal-Mart CEO H. Lee Scott, who inherited the corporate legacy of Wal-Mart founder Sam Walton. Other elements such as the culture, the corporate organization and values of the company come to play. 1. Strategic Goals This section looks at three successful elements of strategy formulation and a fourth element, where the strategy is implemented successfully. These are as follows: †¢ Dominate the Retail Market wherever Wal-Mart has a presence. †¢ Growth by expansion in the US and Internationally. †¢ Create widespread name recognition and customer satisfaction with the Wal-Mart brand, and associate the retailer with the reputation of offering the best prices. †¢ Branching out into new sectors of retailing such as pharmacies, automotive repair, and grocery sales. a. Dominate the Retail Market Everywhere A key strategy of Wal-Mart is to dominate the retail market. Company founder Sam Walton put in place a retail philosophy the company still follows. Wal-Mart is primarily a discount retailer because they sell their products at the lowest possible prices. By selling at the "lowest price." Walton outlines that the essence of successful discount retailing to cut the price on an item as much as possible, lowering the markup, and earn profit on the increased volume of sales. (Wal-Mart pricing philosophy document, www.walmart.com). Another subset of this strategy is the competitiveness of every unit. Each store is encouraged to ferociously compete against all other stores in its customer base until the Wal-Mart store gains dominance over its local competitors (Quinn, 2, 115). Wal-Mart is currently ranked as the world's number one retailer and the number one company in the world in terms of sales (over $200 billion) on the Fortune 500 list (www.

Study Of Aging And Care Health And Social Care Essay

The word â€Å" Aging † and â€Å" Old Age † are extremely subjective. â€Å" Aging † is defined as the clip from birth to the present for a life single, as measured in specific units ( John Anne ) . The significance of old and aging depend to a great extent on how old the talker is and that individual ‘s experiences. The procedure of aging is a complex 1 that can be described chronologically, physiologically, and functionally. Chronological age refers to the figure of old ages a individual has lived. Physiological age refers to the finding of age by organic structure map. Although age- related alterations affect everyone, it ‘s impossible to nail precisely when these alterations occur. Functional age refers to a individual ‘s ability to lend to society and profit others and himself. In an effort to farther specify the aging population, old age has been divided into chronological classs: Young-old ( ages 65 to 74 ) Middle-old ( ages 75 to 84 ) Old-old ( age 85 and older ) Demographic ripening is a planetary phenomenon. By 2025, the universe ‘s population is expected to include more than 830 million people at an age of 65 years. With a relatively immature population, India is still poised to go place to the 2nd largest figure of older individuals in the universe. Recent statistics related aged individuals in India ; showed that every bit many as 75 % 0f aged individuals were populating in rural countries. About 48.2 % of aged individuals were adult females, out of whom 55 % were widows. A entire 73 % of aged individuals were illiterate and dependent on physical labour. One tierce was reported to be populating below the poorness line, i.e. , 66 % of older individuals were in vulnerable state of affairs without equal nutrient, vesture, or shelter. About 90 % of the aged were from the unrecognised sector, i.e. , they have no regular beginning of income. The socio economic jobs of aged are now yearss aggravated by factors such as the deficiency of societal security and inadequate installations for wellness attention, rehabilitation etc The particular characteristics of aged population in increasing in the India are a bulk ( 80 % ) of them are in the rural countries, therefore doing service bringing a challenge, Feminization of the aged population ( 50 % 0f the aged population would be adult females by the 2016 ) , a big per centum ( 30 % ) of the aged are below poorness line. And another ground is Increase in the figure of the older ( individuals above 80 year ) . National sample study ( 2004 ) reveals that bulk of the aged in both rural ( 50. 20 % ) and urban ( 57.35 % ) countries are wholly dependent on others for economic support. About 15.20 % of the aged in rural countries and 13.71 % of the aged in the urban countries are partly dependent on others. Aging is a normal portion of human development. The forms of aging – what happens, how and when – vary greatly among older people. Although specific alterations are identified as portion of the normal aging procedure, each individual ages in his ain manner. As the old ages accumulate, people become more diverse instead than more similar, each influenced by physical, societal, and environmental factors. How a individual ages depends on a combination of both familial and environmental factors such as life experiences, available support systems, get bying accomplishments. Acknowledging that every person has his or her ain alone familial make-up and environment, which interacts with each other, helps us to understand why the aging procedure can happen at such different rates in different people. An overall, familial factor seems to be more powerful than environmental factors in the finding the big differences among people in aging and lifetime. The aging procedure will impact the old age people physically, psychologically, socially, spiritually. As ageing advancement, physically old age people become less active. Based on wear and tare theory of aging, degenerative alterations takes topographic point about in all the systems such as encephalon, cardio vascular system, respiratory system castanetss exposing the aged people to a greater grade of physical unwellnesss. As a individual ages, centripetal capablenesss such as hearing, vision, touch, gustatory sensation, and odor are deteriorating. Hearing and vision losingss are more disconcerting, because they straight affect ability to execute activities of day-to-day life, endanger the bodily safety, and distort communicating. Reports besides shows that Prevalence of chronic diseases among the aged in general seem to be really high. It is higher in the urban countries ( 55 % ) than in the rural countries ( 52 % ) . Onset of damage was 60 old ages or above 54 % ( balmy motor disablement ) to 69 % ( ocular damage ) of the aged patients. However, disablements are more common among aged females compared to male up to age 80, beyond which disablement becomes less due to increased figure of adult female aged. Psychosocially, due to the aging procedure old people are frequently down and experience loneliness. Because old people are frequently ill and tired and besides retired, old people normally do n't hold money, they must pass money for medicines. They ca n't eat a batch of dishes, because of wellness grounds ; liver, bosom and weak dentition. Old age people frequently have depressions and sometimes do n't desire to populate any longer due to the loss of partner. ( Miller, 2007 ) Aged people are extremely prone to mental morbidities due to ageing of the encephalon, jobs associated with physical wellness, intellectual pathology, socio – economic factors such as break down of the household support systems, and lessening in economic independency. The mental upsets that are often encountered include Dementia and Mood Disorders. Other upsets include neurotic and personality upsets, drug and intoxicant maltreatment, craze, and mental psychosis. Emotional upsets are the most common psychological issue faced by the aged people which result from the societal mal accommodations. Failure to accommodate consequences in resentment, inner backdown, depression, fatigue of life and even suicide. Sexual accommodations – After the age of 40, there is surcease of reproduction by adult females and decline of sexual activity on the portion of work forces. As a consequence, physical and emotional perturbation may happen. Jealousy, crossness are really common and frequent. Impaired memory, stiff mentality and opposition to alter are some of the mental alterations in the aged. The rapid urbanisation and societal modernisation has brought in a interruption down in household values and frame work of household support, economic insecurity, societal isolation, and aged maltreatment taking to a host of psychological unwellnesss. In the last decennaries joint household system was really common, with batch of household members about. In such a state of affairs the old age people got much attending from all their kids. Even after their retirement they were engaged with some other work like little shopping, traveling out with their expansive kids etc. , so they do n't experience lonely believing about themselves, and their jobs and aging procedure. Their kids besides provided attention to the parents. Today due to the socio cultural alterations the joint household form has changed to atomic 1s. And even if there is a joint household the members are restricted to 4 or 5. This has created great impact on the old age people as they are left entirely due to the higher instruction and settled occupations of their kids in abroad and now yearss even with the females working, they receive no attending at all. Some do direct fiscal aid for their parents but whereas, some do non even turn to hold expression towards their parents. Since the kids are off and no organic structure to care for them, they feel lonely, go down and more concerned about their wellness jobs much more. The development of old age places was based on back uping the old age people. There are old age places run by the authorities and non governmental organisations. Even though some old age places are giving proper attention with all installations to the people, some old age places are supplying merely shelter and nutrient, and there are no medical installations available. Harmonizing to national sample study ( 2002 ) , there were 728 Old age places in India. Out of these, 325 places are free of cost while 95 old age places are on wage & A ; stay installations. A sum of 278 old age places all over the state are available for the ill and 101 places are entirely for adult females. Kerala has 124 old age places which is the maximal in any province. Reports show that, admittance to a nursing place cause situational depression in the aged. Unfortunately every bit many as 50 per centum of all nursing place occupants are clinically depressed. Nursing place staff often fails to place depression in aged occupants, possibly because it is so prevailing, but it is non merely merely a normal portion of the aging procedure. It can be treated. Aged people remaining in old age place will hold concerns about personal jobs or state of affairs that can straiten their slumber. Emotional emphasis causes a individual to be tense and frequently leads to frustration when slumber does non come. Aged people often experiences losingss that lead to emphasize such as retirement, physical damage, and loss of loved one time. Due to physical jobs like hurting, take a breathing trouble, and emotional perturbations old age place occupants are sing hapless quality of slumber and psychological well-being. There are several surveies which bespeaking sleep fluctuation during old age. Dr. Michael Vitiello, ( 2009 ) stated that slumber starts to deteriorate in late in-between age and steadily erodes from so on. With aging, the proportion of entire sleep clip spent in deep ( stage 3 or 4 ) non rapid oculus motion sleep lessenings. The aged tend to hold more trouble falling and remaining asleep than younger grownups. The aged tend to fall asleep earlier in the eventide and awaken earlier in the forenoon. With aging, recovery from perturbations in the sleep-wake rhythm and in circadian beat tends to go more hard. Many drugs normally used by the aged and many upsets common among the aged can upset slumber. Since emotional perturbations and sleep want are more common among old age place occupants every one needs to develop methods for raising the relaxation response, the natural unwinding of the emphasis response. Relaxation lowers the blood force per unit area, respiration, and pulse rates, releases musculus tenseness, and eases emotional strains. During emphasis and anxiousness external respiration becomes shallow and rapid. Taking a deep breath is an automatic and effectual technique for weaving down. Deep external respiration exercises consciously escalate this natural physiological reaction and can be really utile during a nerve-racking state of affairs, or for keeping a relaxed province during the twenty-four hours and besides it promotes sleep, there by it improves the psychological well-being of the aged people. American doctor Edmund Jacobson ( 1920 ) argued that since musculus tenseness accompanies anxiousness, one can cut down anxiousness by larning how to loosen up the muscular tenseness. PMR entails a physical and mental constituent. Progressive relaxation involves alternately tensing and loosen uping the musculuss. A individual utilizing PMR may get down by sitting or lying down in a comfy place. With the eyes closed, the musculuss are tensed ( 10 seconds ) and relaxed ( 20 seconds ) consecutive through assorted parts of the organic structure. The whole PMR session takes about 30 proceedingss. Numerous controlled surveies have evaluated relaxation therapies for the intervention of insomnia. These surveies are chiefly combined with other methods such as biofeedback, sleep limitation, and self-contradictory purpose ( seeking non to kip ) . Overall, the grounds indicates that relaxation therapies may be slightly helpful for insomnia at that place by it helps to better the physical and psychological well being.Need FOR THE STUDYOld age people are like the tones of cognition and experience in your basket but their suggestion non suit for this coevals. ( Henry Donald ) Presently, in this modern universe there is a great diminution in the joint household system, less importance to the household values and reduced regard to aged people which consequences in economic insecurity, societal isolation, and aged maltreatment taking to increased figure of elderly destitute in India. As a consequence there are legion old age places has emerged as a new tendency to take care the aged in India, fundamentally it was the civilization followed in western states. Old age places are a necessity in the present twenty-four hours scenario as the younger coevals are remaining off from the parents due to occupation, instruction, settled in abroad and besides due to the scarceness of the resources to run into their demands ( like medical sweeps, nutrients etc ) . But old age places should see merely as a secondary option. Elders in the household are decidedly an plus. It is they who can leave the much needed ethical values and codification of behavior in the younger coevals. It is the duty of each and every citizen in India particularly wellness attention forces to safe guard life of aged people. We need to take immediate steps to better the quality of life of aged particularly those who do non hold anybody to take attention of them. Old age places should hold equal physical installations, nutrient, safety and security, and medical installations. Unfortunately non all the old age places are holding all the installations particularly the medical installations. Reports shows that about 50 per centum of all nursing place occupants are clinically depressed. And another common issue of aged people remaining in old age place is their slumber is disrupted by brief argus-eyed minutes typically enduring approximately 3 to 10 seconds. And besides they are holding job in falling asleep. The clip taken to kip after traveling to bed is prolonged. By bettering sleep and emotional stableness one can advance the psychosocial well-being and quality of life of aged people. Relaxation therapy is one of the best method to better concentration, emotional stableness and advancing slumber by easing organic structure and head and cut downing emphasis and anxiousness. From the literature reappraisal it is rather apparent that relaxation therapy is good to better the psycho societal well-being and quality of slumber. There are different techniques in transporting out the relaxation therapy and some of the technique has already been tried out in station operative hurting decrease, anxiousness decrease in India and in other states. Among all the relaxation techniques deep external respiration and progressive musculus relaxation a technique does non take much clip to execute, requires no particular equipments, except a composure and comfy topographic point to make the exercising. Both are really simple to learn and pattern by any age group. The research worker, during her clinical poster in geriatric ward, visited assorted old age places and community countries and found out that most of the aged people are enduring from wakefulness, and emotional perturbation, memory shortage, hapless concentration. They are really much worried about their jobs. There is a demand for effectual, low-priced intercessions that are ecologically acceptable and efficient. Old age place occupants are chiefly take attention by the geriatric nurse who is remaining along with them in old age place every bit good as in clinical scene. Old age place staffs need to take stairss to better the quality of life of aged people by loosen uping their head and organic structure and bettering their slumber. So the research worker wanted to make something for the benefit of this population. The research worker felt a demand to measure the consequence of deep external respiration and progressive musculus relaxation technique on bettering psycho societal well- being and quality of slumber in aged people remaining in old age place.STATEMENT OF PROBLEM:A survey to measure the effectivity of selected relaxation techniques on the degree of psychosocial well-being and quality of slumber among old age people in selected old age place at Coimbatore.AIM OF THE STUDYThe purpose of the survey is to measure whether relaxation technique make a difference in the degree of psychosocial well-being and slumber among old age people after the relaxation therapy compared to those who do non have relaxation therapy.Specific OBJECTIVESThe specific aims of the survey were, To measure and compare the degree of psychosocial well-being ( cognitive, emotional, societal, and religious well-being ) in the experimental and control group, before and after the intercession To measure and compare the quality of slumber in the experimental and control group before and after the intercession To tie in the selected demographic variables like age, gender, physical unwellness, supportive system with degree of psychosocial well-being and quality of slumberHypothesisH1: There will be a important difference in the average mark of psychosocial well-being in the experimental group before and after the intercession H2: There will be a important difference in the average mark of cognitive well-being in the experimental group before and after the intercession H3: There will be a important difference in the average mark of emotional well-being in the experimental group before and after the intercession H4: There will be a important difference in the average mark of societal well-being in the experimental group before and after the intercession H5: There will be a important difference in the average mark of religious well-being in the experimental group before and after the intercession H6: There will be a important difference in the quality of slumber in the experimental group before and after the intercession H7: There is important relation between degree of psychosocial well-being and quality of slumber in the experimental and control groupOPERATIONAL DEFINITIONSSleep: Sleep is a province of remainder in which the nervous system is inactive, the eyes are closed, the musculuss are relaxed and the head is unconscious. The features of slumber can be verbalized by a individual who experiences the slumber. In this survey, the self study of slumber is measured by standard Pittsburg sleep quality index graduated table Psycho Social Wellbeing: a subjective term that means different things to different people. A feeling of health by an person. In this survey it include the felling of health in psychological, societal, religious and behavioural facet of an person, which is measured by a modified ego reported psycho societal wellbeing assessment graduated table Cognitive well-being ; cognitive well-being is a subjective phenomena which reflects the ability of the single sing how to believe, comprehend, retrieve and larn facts and thoughts, which is measured by a modified ego reported psycho societal wellbeing assessment graduated table. Emotional well-being ; it is a subjective statement which reflects how positively an single feels, perceives, and reacts to the internal and external stimulations and it can be assessed by increasing bosom rate, respiration, BP. In this survey emotional well-being is measured by single mark obtained from modified psycho societal wellbeing assessment graduated table. Social well-being ; it is a subjective statement, which reflects how good an person is able to interact with the fellow people, is able to set to state of affairss, is able to keep positive societal position, is able to affect in group activities, which is measured by a modified ego reported psycho societal wellbeing assessment graduated table. Religious well-being: It is a subjective statement which reflects how an single perceives sing God, how of import does one see supplication to be in their life, which is measured by a modified ego reported psycho societal wellbeing assessment graduated table. Relaxation Techniques: It is individualized or combined, consistently executed exercisings, used to ease the organic structure and head by wind offing natural emphasis response therefore take downing the blood force per unit area, respiration and pulse rate, loosen uping the musculus and easing emotional strains. In this survey, relaxation techniques used are deep external respiration exercising and progressive musculus relaxation techniques. Deep Breathing Exercise is a technique of external respiration in which a individual inhale through nose slowly and deeply to the count of 10, where the tummy and venters expands, but the thorax does non lift up. Exhale through the oral cavity easy and wholly. Progressive Muscle Relaxation Technique is an exercising, in which a individual sits in a chair comfortably.. He so tenses each musculus every bit tightly as he can, for a count of one to ten and so releases it wholly.Premise:1. Aging is a normal portion of human development. 2. The forms of aging vary greatly among older people. 3. Aging is an nonvoluntary procedure which alters normal biological, psychological and societal maps. 4. Psycho societal well-being of the older people will change based on certaidemographic factors such as Age, Sex, Education, available supportive system. 5. Variability in the sleep behaviours of older people is common.Restrictions:As sample size is little consequence can non be generalized Datas on psycho societal well-being and quality of slumber based on verbal study may non be a true contemplation of what they experience.Boundary lines:The survey is delimited to one old age place in Coimbatore. The survey is delimited to people in the age group 65-85 yearScope of the surveyThis survey will assist to measure the degree of psycho societal well-being and quality of slumber of the old age people remaining in old age place before and after the intercession. If there is important betterment in the degree of psycho societal well-being and quality of slumber, it is a clear indicant of effectivity of relaxation techniques. These relaxation techniques will be good for the aged people remaining in old age place. It can be easy implemented and taught by nurses who are employed in old age places every bit good as in geriatric ward in infirmaries.CONCEPTUAL FRAME WORKConceptual frame work refers to interconnected constructs or abstractions that are assembled together in some rational strategy by virtuousness of their relevancy to a common subject ( Polit Hunger – 1997 ) Theoretical theoretical account for this survey was derived from Callista Roy ‘s Adaptation Theory ( 1996 ) . Roy employs a feedback rhythm of input, throughput, and end product. Input is identified as stimulations, which can come from the environment or from within a individual. Stimuli are classified as focal ( instantly facing the individual ) , contextual ( all other stimulations, that are present ) or residuary ( non particular such as cultural beliefs or attitude about unwellness ) . Input besides includes a individual ‘s version degree ( the scope of stimulation to which a individual can accommodate easy. Through input we can do usage of a individual ‘s procedures and effecters. â€Å" Procedure † refers to the control mechanisms that a individual uses as an adaptative system. â€Å" Effecters † refers to the physiological map, self concept, and function map involved in version. In the adaptative system, the term â€Å" system † is defined as ego parts connected to work as a whole for some intent and it so by virtuousness of the mutuality of its parts. This has two major internal control procedure called â€Å" regulator † and â€Å" cognator † . Regulator bomber system consists of internal procedure including chemical, impersonal, and endocrine – transmit the stimulations, doing end product – physiological response, cognator and bomber system regulates self constructs, function map and inter dependance. End product is the result of the system ; when the system is a individual, end product is categorized as adaptative responses ( Those that promote a individual ‘s unity ) or uneffective responses ( those that do non advance end accomplishment ) these responses provide feedback for the system. The modified theoretical account in this survey explains the input as the focal stimulation viz. hapless psycho societal well-being and hapless quality of slumber. The contextual stimulation are age, sex, instruction, continuance of remaining in old age place, no of kids, presence of visitants. The get bying mechanism of the cognator subsystem occurs as a consequence of relaxation therapy. The experimental group is subjected to relaxation therapy. The adaptative responses among the experimental group of old age people show betterment in the psycho societal well-being and quality of slumber. The control group that has non undergone the relaxation therapy might non demo an effectual version. Figure – 1 high spots he conceptual model based on modified Roy ‘s version theoretical account. CHAPTER – ThreeRESEARCH METHODOLOGYMethodology of research organizes all the constituents of the survey in a manner that is most likely to take to valid replies to the bomber jobs that have been posed ( Burns and Grove, 2002 ) . It refers to assorted logical stairss that are by and large adopted by the research worker in analyzing the research job. This chapter presents the research design, puting, population, sample size and sampling technique, trying standards, tools used, building of the tools, cogency, dependability, pilot survey, and informations aggregation adopted for the survey.RESEARCH APPROACHThe research attack is an overall program chosen to transport out the survey. The choice of research attack is the basic process for the behavior of research enquiry. An appraising attack was used in this survey as the survey aimed at measuring the effectivity of selected relaxation techniques on psycho societal well being and quality of slumberRESEARCH DESIGNA quasi experimental pretest and station trial two group design was used to prove the effectivity of relaxation therapy over psycho societal well-being and slumber of old age people in old age place.Experimental group1st hebdomad 2nd hebdomad 3rd hebdomad 4th hebdomadO1 XXXXXXX XXXXXXX XXXXXXX XXXXXXX O2Control groupO1 — — — — — — â €” — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — – O2 O1 Pre intercession appraisal of degree of psychosocial well-being and quality of slumber in experimental and control group. O2 station intercession appraisal of degree of psychosocial well-being and quality of slumber after 4 hebdomads in experimental and control group. Ten deep external respiration exercising and progressive musculus relaxation technique.Variables IN THE SurveyIndependent variable – selected relaxation techniques ( Deep external respiration exercising and progressive musculus relaxation technique ) Dependent variables _ Psycho Social Wellbeing ( cognitive, Emotional, Social and Spiritual ) and Quality of SleepSetting OF THE STUDYâ€Å" Puting † refers to the country where the survey is conducted. The scene for the survey was a selected old age place at Coimbatore. Entire population of the old age place is 150 members. It is managed by Samaritan sisters entirely for aged and destitute. The standard for the admittance in old age place are aged and destitute above 60 old ages. It is a service oriented place and no fees for stay and nutrient. A medical squad contains 1 general doctor and 2 nurses will see one time in a month to the place and provides medical service to the people. The old age place contains two separate block for male and female. Common dining hall, supplication hall, garden. In each block there are two floors – Land floor is called ill ward where aged bed ridden people are shacking. In first floor nomadic aged people are shacking.TARGET POPULATIONThe population under the survey was all the males and females were remaining in the old age place and fulfilled the standards for sample choice.SAMPLE SIZESample refers to a subset of population that is selected to take part in a peculiar survey ( Burns and Grove 2002 ) . In this survey the sample size consisted of 50 inmates of the old age place ( 25 samples in control group and 25 in experimental group ) .Sampling TechniqueThe samples who fulfilled the standards were selected by simple random sampling technique. Lot method was used to delegate the samples into experimental group and control group. Sampling CRITERIAInclusion standardsAged people both male and female in the age group of 65-85yrs Those who were willing to take part Those who were physically and mentally able to take part in the surveyExclusion standardsThose who were bed ridden unable to sit entirely and do exert Those who were mentally unqualified to follow the bids Un co-operative peopleResearch ToolThe tool used for the informations aggregation was An interview agenda organized in 3 parts. Part 1: Demographic informations consisted of personal information like age, sex, matrimonial position, instruction, continuance of stay in old age place, presence of relations, visitants and presence of physical unwellness, sentiment about immediate environment which include nutrient, safety and security and comfort. Part 2: Psycho societal wellbeing graduated table. It was prepared by the research worker with expert ‘s counsel by utilizing geriatric depression graduated table and WHO Health Related Quality of Life index graduated table. It was designed to measure the psycho societal well-being in four dimensions ( cognitive, emotional, societal and religious well-being ) . There are 6 points in each dimension. Some inquiries are positive and some negative. There are two columns ‘yes ‘ ‘no ‘ to enter the response. Positive inquiries were 2 and 3 in cognitive dimension, 1, 3 and 4 in emotional dimension, 2, 3, 4, 5 and 6 in societal dimension, and all 6questions in religious dimension. Negative inquiries were 1, 4, 5 and 6 in cognitive dimension, 2, 5 and 6 in emotional dimension, 1 and 6 in societal dimension. Part 3: Pittsburg sleep quality index graduated table. It was standardized tool to measure quality of slumber. It has 9 points ( subjective slumber quality, sleep continuance, sleep latency, sleep efficiency, sleep perturbation, usage of sleep medicines and twenty-four hours clip disfunctions, which subjectively describe the individual ‘s sleep quality for the month.Marking AND INTERPRETATION OF MarkingScoring – psycho societal well-being appraisalFor positive inquiries a response in the ‘yes ‘ column was given a mark of 1and in the ‘no ‘ column a mark of ‘0 ‘ was given. For negative inquiries a response in the ‘yes ‘ column was given a mark of 0 and in the ‘no ‘ column a mark of ‘1 ‘ was given. In all the dimensions the maximal mark was ‘6 ‘ and the minimal mark was ‘0 ‘ .The mark was interpreted as0 – 2 Poor 3 – 4 Moderate 5 – 6 Good It was same in all four dimensions ( cognitive, emotional, societal and religious well-being )Scoring – Pittsburg sleep quality index graduated tableIn hiting the Pittsburg sleep quality index graduated table, seven constituent tonss are derived, each scored ‘0 ‘ ( no trouble ) to 3 ( terrible trouble ) . The constituent tonss are summed to bring forth over all mark ( run 0 to 21 ) . In seven constituents each one is interpreted as 0 Very good 1 Reasonably good 2 Reasonably bad 3 Very badOverall PSQI MarkSum of seven constituents tonss & lt ; 5 – Good slumber quality & gt ; 5 – Poor sleep qualityDEVELOPMENT OF TEACHING PLAN ON DEEP BREATHING AND PROGRESSIVE MUSCLE RELAXATION TECHNIQUEDeep external respiration exercisingDeep external respiration is a powerful anti-stress technique. When we bring air down into the lower part of the lungs, where the O exchange is most efficient, bosom rate slows, blood force per unit area decreases, musculuss relax, anxiousness simplicities and the head composure.Progressive musculus relaxation techniqueProgressive Muscle Relaxation is a relaxation technique used to let go of emphasis by straining and so loosen uping each musculus group of the organic structure, one group at a clip. Deep external respiration and progressive musculus relaxation are basically a province of bring oning deep musculus relaxation of the whole organic structure and relaxed respiratory beat A instruction program on Deep external respiration and progressive musculus relaxation technique is prepared to assist people to larn the exercising.The undermentioned stairss were adopted to develop the instruction program1. Development of purpose and aims based on the survey aims 2. Choice of learning larning content 3. Choice of learning acquisition activities 4. Choice of Audio Visual Aids 5. Organization of the contentThe contents included were1. Basic constructs of deep external respiration exercising and progressive musculus relaxation technique 2. Advantages of deep external respiration exercising and progressive musculus relaxation technique 3. Presentation of the relaxation techniques 4. Practice and re presentation 5. Palingenesis 6. Direction to follow upDeep external respiration exercisingExhale wholly through your oral cavity, doing a whoosh sound. Near your oral cavity and inhale softly through your olfactory organ to a mental count of four. Keep your breath for a count of seven Exhale wholly through your oral cavity, doing a whoosh sound to a count of eight. This is one breath. Now inhale once more and reiterate the rhythm three more times for a sum of four breaths.Progressive musculus relaxation techniqueAfter the deep external respirationClench your fists. Keep for 7-10 seconds and so let go of for 15-20 seconds. Tighten your biceps by pulling your forearms up toward your shoulders and â€Å" doing a musculus † with both weaponries. Hold†¦ and so loosen up. Tighten your triceps — the musculuss on the bottoms of your upper weaponries — by widening your weaponries out directly and locking your cubituss. Hold†¦ and so loosen up. Strain the musculuss in your brow by raising your superciliums every bit far as you can. Keep†¦ and so loosen up. Imagine your forehead musculuss going smooth and hitch as they relax. Strain the musculuss around your eyes by clinching your palpebras tightly shut. Keep†¦ and so relax.A Imagine esthesiss of deep relaxation distributing all around them. Tighten your jaws by opening your oral cavity so widely that you stretch the musculuss around the flexible joints of your jaw. Tighten the musculuss in the dorsum of your cervix by drawing your caput manner back ; as if you were traveling to touch your caput to your dorsum ( be gentle with this musculus group to avoid hurt ) . Tighten your shoulders by raising them up as if degree Fahrenheit you were traveling to touch your ears. Hold†¦ and so loosen up. Tighten the musculuss around your shoulder blades by forcing your shoulder blades back as if you were traveling to touch them together. Tighten the musculuss of your thorax by taking in a deep breath. Clasp for up to 10 seconds†¦ and so let go of easy. Tighten your tummy musculuss by sucking your tummy in. Keep†¦ and so let go of. Imagine a moving ridge of relaxation distributing through your venters. Try to touch both elbows together behind your dorsum. imperativeness the little of your dorsum into the chair or floor Tighten your natess by drawing them together. Keep†¦ and so loosen up. Imagine the musculuss in your hips traveling loose and hitch. Widen your leg maintaining your pes relaxed, imperativeness the dorsum of your articulatio genus towards the floor Tighten your calf musculuss by-pulling your toes toward you ( flex carefully to avoid spasms ) . Hold†¦ and so loosen up. Tighten your pess by curving your toes downward. Keep†¦ and so loosen up. Mentally scan your organic structure for any residuary tenseness. If a peculiar country remains tense, reiterate one or two tense-relax rhythms for that group of musculus. The first bill of exchange of learning program is derived by maintaining in head the aims, literacy degree of the sample, and simpleness of the linguistic communication. The instruction program is developed in English and it is translated into Tamil ( appendix page no )DEVELOPMENT OF THE TOOLThe tool was developed based on the aims of the survey, Review of literature and treatment with expertsVALIDITY OF THE RESEARCH TOOLThe research tool including the aim of the survey along with the standards check list were submitted to five experts – three Nursing, one Geriatric doctor and one Clinical Psychologist. The three nursing experts were Professors with Masters Degree in Nursing and working in different colleges of nursing in Coimbatore with more than 5 old ages of experience. The geriatric doctor was working in a private infirmary in Coimbatore for more than 20 old ages. The Clinical Psychologist was working in a private infirmary in Coimbatore and had an experience crossing 15 old ages which included private pattern. Harmonizing to the expert ‘s sentiment alterations had been done and concluding proof done.RELIABILITY OF THE RESEARCH TOOLThe dependability of the psycho societal wellbeing assessment graduated table was tested by split half method. The trial was administered to 10 patients. Correlation co- efficient was calculated by Karl Pearson ‘s method. The obtained ‘r ‘ value was 0. 82 for overall psycho societal well being assessment graduated table Which confirmed that there was high positive correlativity and internal consistence of the tool.PILOT STUDY REPORTA pilot survey was conducted in the same old age place, where chief survey was intended to be carried out, to prove the feasibleness of survey. Permission was obtained from the concerned governments of the Old age place. The survey was carried out from 1 – 8 – 10 to 14 – 8 – 10, over a period of 14 yearss. 10 samples were selected, 5 in experimental and 5 in control group. Both male and female were included in this survey. The experimental and control group were selected by utilizing Simple Random Sampling technique – lottery method. After self debut, the research worker explained the nature of survey to the samples. After developing good resonance, the research worker collected the baseline informations on psychosocial well-being and quality of slumber of the samples for the past one month by questioning the samples separately. Deep Breathing and Progressive Muscle Relaxation techniques were taught and demonstrated to the 5 samples of the experimental group as a group learning and they were asked to re-demonstrate. The relaxation therapy was carried out for 30 proceedingss every twenty-four hours and it was continued for 14 yearss in the presence of research worker. On the 14th twenty-four hours the research worker conducted the Post trial was conducted by the research worker by utilizing same tool. The tools used were Psychosocial Wellbeing Assessment tool and The Pittsburgh Sleep Quality Index. The Psychosocial Wellbeing appraisal tool is holding 4 dimensions – Cognitive, Emotional, Social and Spiritual. The dependability of each dimensions were checked and the overall dependability of the tool was checked. The overall dependability of the tool was 0.82. Pilot survey proved the adequateness of the tools and techniques. Hence no alterations were required.DATA COLLECTION PROCEDUREThe chief survey was conducted in the same old age place where the pilot survey was conducted. Before beginning of informations aggregation one time once more the old age place authorization was informed and permission obtained. A hall was arranged for showing the exercising. Based on the sampling standards and technique 25 samples were selected for experimental group and the same figure of samples was selected for control group. After set uping good resonance and obtaining their willingness the research worker explained the intent of the survey ; obtain the willingness and engagement in the survey. By utilizing psycho societal well being assessment graduated table, and Pittsburg sleep Quality Index baseline information was collected from both group. The following twenty-four hours onwards the research worker stayed in the old age place from 5 – 6 autopsy. The experimental group was divided into two subgroups, male and female individually. harmonizing to learning program relaxation therapy taugt and demonstrated seperately for male and female in 2 session. The old age people were asked to re-demonstrate and carryout the exercisings 30 proceedingss a twenty-four hours for 30 yearss in the presence of research worker. For control group no intercession was given. In both groups, On 30th twenty-four hours the research worker conducted the station trial by utilizing the same tool collected on degree of psycho societal well-being and quality of slumber. The survey was done from 15 – 8 – 2009 to 15 – 9 – 2009.Plan FOR DATA ANALYSISThe information obtained would be analyzed in footings of the aims of the survey utilizing descriptive and illative statistics.Descriptive statistics:Frequency and per centum distribution were used to analyse demographic variables, to measure the degree of psycho societal well-being, and quality of slumber of experimental and control group before the intercession. Mean and standard divergence were used to find the difference in degree of psycho societal well-being, and quality of slumber.Inferential statistics:‘t ‘ trial was used to find the important of the difference in degree of psycho societal well-being and quality of slumber. ‘Chi square ‘ trial was used to tie in the demographic variables with degree of psycho societal well-being and quality of slumber.

Best Buy

1. The key factors that lead to Best Buy's success include: Growth in the consumer electronics retail sector and the internet boom: Constant growth in the demand for consumer electronics has grown over the previous decades which has supported Best Buy's successful turnout into the top consumer electronics store. The internet also played a significant role in increasing the sales of Best Buy as it had already ramped up its computer product offerings prior to 1995.The internet boom positively affected the consumer electronics industry in general. Knowledgeable sales staff: Best Buy's salespeople did not work on commission which helped creating a low pressure shopping experience for the customers and built a consumer friendly environment. This also lead Best Buy to attract a well read sales force which would guide the customers to make the choices more customized to themselves and helped the buyers in decision making.Also merchandise was arranged by brand name instead of by price range. Both of these were unusual practices in the superstore industry but worked well for Best Buy. Focus on customer service (Geek Squad): Best Buy's belief in offering outstanding customer service through product warranties, personal services and at-home delivery helped Best Buy to differentiate itself from other competitors in the space. This also helped Best Buy in gaining trust and building a strong customer base.Acquisition of the Geek Squad to service computers 24Ãâ€"7 differentiated Best Buy as an excellent product and service provider. Customer-Centricity: Target market segmentation by Best Buy's Customer-Centric approach and extensive research and analysis of its customer base helps Best Buy in configuring its stores and training its work force to cater to the individual needs of its market segments which encourages customers to revisit for multiple purchases.Also the approach to customize the store at times in terms of some local requirements helps Best Buy in increasing its sales significantly. Risks going forward include increased competition from other retailers and wholesalers like Wal-Mart , Costco, Target etc who also have a very strong distribution network and customer base. Best Buy has to decide whether to spend money on its sales force and customization strategies or to compete in terms of price with these other retailers especially in this low margin growing industry.Best Buy also has to decide to enhance its online sales and product offerings in order to compete with the like of Amazon and Ebay in the online electronic sales market which is growing rapidly. Stores like Wal-Mart are growing tremendously fast in the retail segment and Best Buy has to compete with them in terms of opening new retail outlets as well. Another important risk Best Buy faces is investing in the international markets looking at the current economic scenario or to maintain strong hold in the local US market. . Looking forward Best Buy can compete against Wal-Mart and online companies in the following ways: Continuing to differentiate itself as an excellent customer oriented business Best Buy offers the latest technologies at its stores and to attract and hold customers who are technology savvy it is essential for Best Buy to dwell on its approach of customer service because in the space of advanced technology, nothing can replace the in store experience of actually interacting with knowledgeable salespersons.Developing the online product offerings: Best Buy must also focus a little more on its online business in order to avoid being overtaken by Amazon and Ebay which are growing their business extensively. In order to keep up to its customer oriented approach, Best Buy must offer more detailed view of its product offerings than any other online competitor. It must increase its online product offering to a wider range and variety of products to grow in the online segment. Increase international presence:At the moment, Best Buy is majorly dependen t on the local US market. The international markets are growing fast and competitors like Wal-Mart are growing their business wide, therefore Best Buy must increase its international presence quickly to avoid losing out to its competitors in the international markets and also in order to hedge the risk of being completely dependent on the US market. Also labor expenses being less in a number of international markets, Best Buy can afford to maintain its excellent customer service and enhance its brand value.SWOT Analysis for reference: Internal| Strengths| Weaknesses| 1. Strong market presence 2. Knowledgeable workforce 3. High quality technical support service 4. Strong financial performance 5. Financial resources to spend money on advertising ; promotion, introducing new products. 6. Increased market share and strong brand presence. | 1. Low margins 2. High dependence on local (U. S) market. 3. High costs of maintaining stores and employees. | External| Opportunities| Threats| . Gr owing global computer and electronics retail sector 2. Customer centric operating model 3. Expansion in the international consumer electronics retail market. 4. Strong private brand potential. 5. Failure of competitors like Circuit City ; CompUSA has opened gates to improve market share. 6. Online sales| 1. Rising competition from lower price outlets like Wal-Mart and Costco. 2. Online competitors like Amazon, Ebay. 3. Economic slowdown 4. Rising labor wages|

edgar allan poe bio Essay Example

edgar allan poe bio Essay Example edgar allan poe bio Paper edgar allan poe bio Paper Essay Topic: The Fall of the House Of Usher Edgar Allan Poe is one of the most celebrated of all American authors. Heavily influenced by the German Romantic Ironists, Poe made his mark in Gothic fiction, especially through the tales of the macabre for which he is now so famous. Although he regarded himself primarily as a poet, he is one of the few indisputably great writers of the short story, alongside Guy de Maupassant and O. Henry. Besides redefining that form as a vehicle for literary art, Poe also contributed to the modern detective genre and wrote highly influential literary criticism. Poe was born in Boston on January 19, 1809 to David Poe, Jr. and Elizabeth Arnold Hopkins both of whom died before their son was three. Young Edgar went to live in Richmond, Virginia with John Allan, a wealthy tradesman, while his older brother William Henry and his half-sister Rosalie were sent to other families. The Allans regarded Edgar as a son and financed his private school education, but in Edgars adolescent years, conflict arose between Edgar and his guardians over his literary ambitions. Poe enrolled in the University of Virginia but received very little inancial support from John Allan, and was prevented from returning when Allan refused to help him with his hefty gambling debts. In 1827, Poe enlisted in the U. S. Army and rose in two years to the rank of sergeant major, but he chose to leave the Army with the understanding that he would enroll at West Point. Prior to enlisting, Poe had published a volume of poetry, Tamerlane and Other Poems. After his army time and while a student at West Point, he published a second volume: A1 Aaraaf, Tamerlane and Minor Poems, which critics favorably received. Physically weaker and older than most of his classmates, Poe felt out of place at the school, and he devoted much of his time to studying the Romantic poets such as Byron, Shelley, Coleridge, and Wordsworth. He played pranks involving bloody ganders posing as decapitated heads, and he was eventually dismissed in 1831. Poe followed up his previous publications with a third collection of poems, Poems by Edgar Allan Poe, while he moved to Baltimore to live with his aunt Maria Clemm and his nine-year-old cousin Virginia. In an attempt to remain afloat financially, he wrote rolifically and in 1832, five of Poes short stories were published in the Philadelphia Saturday Courier. They were exclusively comic, satiric tales. Around this time, Poe discovered opium, soon to become a prominent feature of his life. In 1833, his tale of dread, MS Found in a Bottle, won a $50 prize from the Baltimore Saturday Visitor. His exploration of horror fiction, which was to define Poe among future generations, thus began and so, perhaps not coincidentally, began his lifelong dependency on drugs and alcohol. Returning to Richmond in 1835, Poe began writing for the Southern Literary Messenger. He quickly began to garner a reputation with vitriolic reviews, essays on his most famous reviews was a pan of Theodore S. Fays novel Norman Leslie, with criticism so devastating it helped earn Poe the nickname tomahawk man. Later in the year, as he finally gained a grasp on his finances, Poe married Virginia Clemm (not yet fourteen at the time) and became an editor of the Messenger. In 1837 he resigned from the Messenger, which he had helped transform into one of the countrys leading Journals. The next two and a half years were somewhat aimless, as he moved with his aunt and wife to New York City and Philadelphia while working various freelance Jobs. During this time, he released more poems and short stories, including Ligeia, a story about death and love, which he considered his finest tale. In July 1838, Harpers published his only novel The Narrative of Arthur Gordon Pym of Nantucket, about the strange adventures of a young man on the South Sea. Despite these publications, however, Poe found that he could not successfully support his family. In 1839, Poe became an associate editor of Burtons Gentlemans Magazine in Philadelphia, for which he wrote The Fall of the House of Usher that year. In 1840, he published a collection of his short stories, Tales of the Grotesque and Arabesque. Discharged from his Job due to quarrels with William Burton, he served as editor of Grahams Magazine until 1842, where he wrote a number of works, including the groundbreaking story of ratiocination (reasoning), The Murders in the Rue Morgue. Hard times followed and, barely managing to scrounge together carfare for is family, Poe moved to New York in 1844 to work for the New York Mirror. 845 finally saw Poe crowned as a literary sensation in his country, with the publication of his hugely popular poem The Raven. Tragedy, however, was Just around the corner. While gossip surrounded his potentially adulterous relations with Frances Sargent Osgood, Virginias health was rapidly decreasing due to tuberculosis, leading Poe to seek refuge in increase d drinking. Although he briefly held a Job with Godeys Lady Book, he was incapable of maintaining a steady Job and could not afford nough food for his family. Virginia died on January 30, 1847, causing the further deterioration of Poes mental health. Poes violent mood swings became common as drugs and alcohol wore away at his body and mind, although he continued to publish works such as Eureka. He made an attempt at rehabilitation, and he traveled to Richmond in 1849 to court a former friend, Mrs. Shelton. Unfortunately, soon after their engagement, Poe was found in a stupor on a Baltimore street and was taken to a nearby hospital. Four days later, on Sunday, October 7, he died at the age of 40.

Theory Building Essay Essays

Theory Building Essay Essays Theory Building Essay Essay Theory Building Essay Essay Some of the theories used to explicate different facets of organisational direction include Maslow’s Hierarchical Theory of Needs and Freud’s Psychoanalytic Theory. Harmonizing to Maslow’s theory physiological demands supervene psychological demands. Maslow’s theory provinces that certain demands which are congenital internal motives influence the determinations made by persons ( Landy A ; Conte. 2006. p. 335 ) . His theory allowed for the environment to play a important function in motivated behaviour by proposing that one time a set of demands are satisfied by environmental forces. the following higher demands are activated in an person. As opposed to Maslow’s theory. Freud places accent on the function of an individual’s head [ specifically his unconscious head ] in the finding of an individual’s motive. Within Freud’s Psychoanalytic Theory. an individual’s unconscious desires find his motives. Both theories can be used to explicate the motives behind individual’s actions and determinations within the field of concern. How do propositions and hypotheses differ? Harmonizing to Zikmund ( 1988 ) a proposition is â€Å"a statement concerned with the relationship among constructs. It is an averment of a cosmopolitan connexion between events that have certain properties† ( p. 44 ) . As opposed to this. a hypothesis is â€Å"an unproved proposition or guess that tentatively explains certain facts or phenomena. It is a proposition that is through empirical observation testable† ( Zikmund. 1988. p. 45 ) . The chief difference between the two may be traced to the investigatory usage of a hypothesis as the hypothesis is used to look into and prove a claim. It is of import to observe that the hypothesis itself is a proposition ; the difference of a hypothesis from other propositions simply lies in its usage to verify or distort a claim. Given this context one might thereby province that although a hypothesis is a proposition non all propositions are hypotheses. How make constructs differ from variables? Harmonizing to Zikmund ( 1988 ) a construct refers to a â€Å"generalized thought about a category of objects. properties. happenings. or procedure that have been given a name† ( p. 41 ) . As opposed to this. a variable is â€Å"a construct whose value changes from instance to case† ( Macionis A ; Plummer. 2005. p. 51 ) . See for illustration the construct ‘price’ wherein ‘price’ refers to the value of an object. Within the context of the section shop. the ‘price’ of different objects differ from each other due to the differences of the factors used in finding the value of an object. In add-on to this although some constructs may match to a set of empirical steps. non all constructs do as opposed to variables that may match to two or more values. Remark on this statement: â€Å"There is nil every bit practical as a good theory. † A theory refers to a â€Å"coherent set of general propositions used to explicate the evident relationships among certain ascertained phenomena† ( Zikmund. 1988. p. 41 ) . Theories are of import as they provide a model for the analysis of a peculiar event. A theory may thereby supply an person with the necessary premises that may follow the ground for the happening of a peculiar event. In a sense. one might province that it provides an person with the causal account on how an event Q was caused by an event P. It is necessary nevertheless that the theory used for the account is a good theory. A good theory here refers to a theory whose â€Å"empirical content is less than or equal to the ‘logical content’† ( Boland. 1989. p. 56 ) . Such is the feature of a good theory since it ensures that the theory is through empirical observation verifiable and therefore testable. Given this context. there is nil every bit practical as a good theory since it ensures that one’s accounts for the happening of a peculiar event is continuously verifiable and hence testable and thereby easy proven to be valid easy. The 17th-century Dutch philosopher Benedict Spinoza said. â€Å"If the facts conflict with a theory. either the theory must be changed or the facts. † Harmonizing to Spinoza. when facts conflict with a theory there is a necessity to either alter the theory or alter the facts in order to guarantee the theory’s cogency. A theory is either formulated through the usage of inductive logical thinking or deductive logical thinking. Deductive concluding refers to â€Å"the logical procedure of deducing a decision about a specific case based on a known general premiss or something known to be true† ( Zikmund. 1988. p. 46 ) . Inductive logical thinking. on the other manus. refers to the â€Å"the logical procedure of set uping a general proposition on the footing of observation of peculiar facts† ( Zikmund. 1988. p. 47 ) . In the instance of a theory formulated utilizing a deductive statement. there is a demand to measure the cogency of propositions [ facts ] in order to guarantee the cogency and soundness of the statement. In the instance of inductive statements. the alteration or add-on of a proposition [ facts ] alterations the decision thereby taking to the alteration of the theory itself. Find another definition of theory. How is the definition you found similar to this book’s definition? How is it different? Kerlinger ( 1979 ) defines a theory as â€Å"a set of interconnected concepts ( variables ) . definitions. and propositions that presents a systematic position of phenomenon by stipulating dealingss among variables. with the intent of explicating natural phenomena† ( qtd in Creswell. 2002. p. 120 ) . As opposed to this Zikmund ( 1988 ) defines a theory as a â€Å"coherent set of general propositions used to explicate the evident relationships among certain ascertained phenomena† ( p. 41 ) . As can be seen above. both definitions note that a theory is composed of more abstract constituents in the signifier of propositions wherein each proposition is interrelated in such a manner that when combined together they formulate one coherent and systematic worldview. The difference of Kerlinger’s definition nevertheless may be traced to his add-on of what a theory is seeking to explicate that being ‘natural phenomena’ . Hence. Zikmund’s definition may be seen as showing a wide definition of a theory whereas Kerlinger narrows his definition by saying what a theory refers to. Mentions Boland. L. ( 1989 ) . The Methodology of Economic Model Building: Methodology After Samuelson. London: Routledge. Creswell. J. ( 2002 ) . Research Design: Qualitative. Quantitative. and Assorted Method Approaches. London: Sage. Landy. F. A ; J. Conte. ( 2006 ) . Work in the twenty-first Century: An Introduction to Industrial and Organizational Psychology. London: Routledge. Macionis. J. A ; K. Plummer. ( 2005 ) . Sociology: A Global Introduction. Neptunium: Pearson. Zikmund. W. ( 1988 ) . Business Research Methods. California: University of California Press.

Dealing With Divorce Through Humor

Dealing With Divorce Through Humor Divorce is not funny business. Its hard to laugh when two people are fighting over money, property, and kids. However, divorce is  gaining social acceptance in many parts of the world.  Humor helps to alleviate the pain of separation, and sarcasm brings out your witty side. So, if you feel like being nasty, it is better to release your nastiness through sarcastic quotes  than by snapping at your friends and family. If you are going through a difficult divorce, you may want to lighten up. Make room for humor in your heart, however bitter you feel right now.  Find ways to vent your disappointment. Rant  out loud with friends. If you are seething with anger, let off some steam with these funny divorce quotes. A sense of humor may be your best friend during this difficult time. Divorce Quotes Lewis GrizzardInstead of getting married again, Im just going to find a woman I dont like and give her a house. Oscar WildeDivorces are made in heaven. Dave BarryToday, it is easier to get divorced in most states than to get a transmission repaired properly. Garry TrudeauIn Palm Springs, they think homelessness is caused by bad divorce lawyers. John Kenneth GalbraithThe happiest time of anyones life is just after the first divorce. Zsa Zsa GaborHe taught me housekeeping; when I divorce I keep the house. Woody AllenThe only time my wife and I had a simultaneous orgasm was when the judge signed the divorce papers. I should have known something was wrong with my first wife. When I brought her home to meet my parents, they approved of her. Mary Kay BlakelyDivorce is the psychological equivalent of a triple coronary bypass. After such a monumental assault on the heart, it takes years to amend all the habits and attitudes that led up to it.   J. B. HandelsmanJust another of our many disagreements. He wants a no-fault divorce, whereas I would prefer to have the bastard crucified. Jimmy FallonA 99-year-old man is filing for divorce from his 96-year-old wife, making them the worlds oldest divorced couple. Its got to be weird when a divorce lawyer is fighting for your kids to get custody of you.A new study found that women gain more weight after marriage, but men gain more weight after a divorce. Yeah, the divorce usually takes place after men point out that women gained more weight after marriage. Groucho MarxMarriage is the chief cause of divorce. Jean KerrBeing divorced is like being hit by a Mack truck.  If you live through it, you start looking very carefully to the right and to the left. Johnny CarsonThe difference between a divorce and a legal separation is that a legal separation gives a husband time to hide his money. Wendy LiebmanMy mother always said dont marry for money, divorce for money. Robin WilliamsAh, yes, divorce... from the Latin word meaning to rip out a mans genitals through his wallet. Helen RowlandLove, the quest; marriage, the conquest; divorce, the inquest. Dave BarryYou should be prepared for anything during divorce proceedings- even the truth. James CaanTo get over my divorce, I got a prescription to live at the Playboy Mansion for a while. Ruth GordonIn our family, we dont divorce our men- we bury them.   Mike TysonYou cant stay married in a situation where you are afraid to go to sleep in case your wife might cut your throat. Bette DavisI’d marry again if I found a man who had $15 million and would sign over half of it to me before the marriage and guarantee he’d be dead in a year. Lenny ClarkeI can’t get divorced because I’m a Catholic. Catholics don’t get divorced. They stay together through anger and hatred and festering misery, just like God intended. Mickey RooneyA lot of people have asked me how short I am. Since my last divorce, I think Im about $100,000 short. Evan EsarSome women get divorces on the grounds of incompatibility; others, on just the first two syllables. Many a woman would get a divorce if she could do it without making her husband happy. Tommy ManvilleShe cried- and the judge wiped her tears with my checkbook. Louis C.K.Divorce is always good news. I know that sounds weird, but its true because no good marriage has ever ended in divorce. That would be sad. If two people were married and they just had a great thing and then they got divorced, that would be really sad. But that has happened zero times. Chelsea PerettiMy parents divorced when I was one year old so I don’t really remember any of the details, but luckily, my mom does so she’s been really helpful. John CleeseI got off lightly. Think what I’d have had to pay Alyce if she had contributed anything to the relationship- such as children or a conversation. Russell BrandWhen youre a monk, youre not allowed to have sex with anyone. When youre married, its one person. Thats one more than a monk. Its not that different.

Consumer behavior Assignment Example | Topics and Well Written Essays - 2750 words

Consumer behavior - Assignment Example Thus a study and understanding of this topic can be realized to be of most value to the marketers who need to understand the behavior of the consumers in order to target their minds accordingly (Blythe, 2008, pp.3-8). The need for understanding the behavior of the consumers is mostly needed by marketers since it helps to identify the psychology of the consumers for particular products available in the market. Also the influence of the products and their brands on the consumers can be determined. This enables the marketers to identify and target their customers accordingly realizing their choices and preferences, their lifestyles, their income and ways of expenditure, and mentalities towards particular products or services (Role of Consumer Behaviour in Marketing, 2012). An important feature of marketing is the marketing mix that refers to the plans and ideas combined and represented by marketing representative intending to promote a specific product or a brand. The different elements of marketing mix include, in association with the product, the product, price, place, promotion, people, process, and physical evidence (Marketing Mix- Meaning and Its Elements, 2012). The present study focuses on an understanding of the marketing stimuli that influences consumer behavior, the marketing mix stimuli that are formed in order to influence the behavior and responses of the consumers, their obvious behaviors, their emotions and feelings in association with products available in the markets. In other words, the cognitive response, affective response and behavioral responses of the consumers would be studies. Marketing Mix and Cognitive Response of Consumers: Cognitive response of a human being refers to the behavior that emerges from persuasive communication with another party (Cognitive Response Theory, 2000). Thus in regard to marketing and the use of marketing mix, the cognitive response of the consumer can b realized to be the one that is obtained as a result of the persuasion that the marketing mix is capable of presenting in front of the consumers. There are different theoretical approaches to understand the behavior of consumers. One of these is the cognitive approach. This approach attributes behavior or the action that may be observed to intrapersonal cognition. In this regard, an individual is considered as a processor of information. It is observed and discussed that the environment as well as the social knowledge that an individual experiences are influential on the behavior of the consumer. In other words, the environmental and social stimuli are received by the consumers as inputs for different products depending on which their purchasing decisions may vary (Bray, n.d., p.6). A response model may be illustrated as provided in the following figure: Figure 1: Stilumus-Organism- Response Model of Decision Making (Bray, n.d., p.7). According to the above figure, there lies a linear relationship between the stages of stimuli, organism and response where the external stimuli that act upon the individuals include the environment and society. Studies by modern theorists â€Å"acknowledge that information processing is conducted by an active organism whose past experience will influence not only the processing of such information but even what information is sought and received† (Bray, n.d., p.7).

Ethical Leadership in Corporate America Essay Example | Topics and Well Written Essays - 6500 words

Ethical Leadership in Corporate America - Essay Example United States possesses anti-fraud regulations that can execute the offenders in the courts of law as criminals of the society. But significant number of fraudulent activities happen in the United States erasing hundreds of billions of dollars of government treasury and public money every year. The Enron fraud revealed the huge extent of involvement of corporate executives in illegal market manipulations and tampering of financial books & balance sheets that can shake the fundamentals of US economy and in turn the global economy. [Ostas. 2007. p.571-578] Enron fraud was a significant event in the history that resulted in a mammoth decline of about $1.5 Trillion in the New York Stock Exchange alone within an year of their public disclosures which eroded the confidence of the general investors significantly in the United States and rest of world [Ostas. 2007. p.571-578]. This was one of the most rude shocks to the world about a country where ethical conduct is taught as dedicated management subject and Jesuit tradition of education is followed in so many universities. Is America developing bad managers at the academic level or the work environment in the corporations erases their fundamental learning of ethics that they bring from the academic world This is a question that is not easy to answer but the people of United States and from all across the world have begin to wonder if the corporations of the United States are in the hands of managers that are incapable and selfish that possess very poor self restraint and self reliance and poor (or NIL) dignity towards the nation and its people. In this article, I present a review of the impact of leadership values and ethics within Corporate America taking the events in Enron as the baseline. The article begins with an analysis of the events in Enron and their mapping with the empirical theories of corporate ethics. Further to this, the alternatives are discussed that management in Enron should have considered to prevent this fraud and the most appropriate alternative is discussed in detail along with its implementation plan. Table of Contents: 1.1 Background of the Enron Scandal 7 1.1.1 What was the ENRON scandal 7 1.1.2 Brief summary of the issue 9 1.1.3 Sarbanes - Oxley Act and other major changes post Enron Scandal 10 1.1.4 The Problem Statement 12 2.1 Amazing rise of Enron and its fall thereafter 13 2.2 Where did Enron lacked in Corporate Ethics 15 2.3 Linking Enron and the Corporate America with the empirical theories of corporate ethics 18 Table of Figures: S.No. Description and Hyperlink in the document Figure 1 The mapping of IT enabled Corporate Governance with the corresponding attributes (Source: IT Governance Institute. 2000) Figure 2 The extremely complex transactional framework created by Enron to sell their SPEs (Source: Jenson, Bob. at http://www.trinity.edu/rjensen/theory/00overview/speoverview.htm) Figure 3 The Critical Thinking Model (Source: Paul and Elder. 2006. p.3-21) Figure 4 The decision making process that develops the individual traits helping in being more

Modern Business in Comparative Perspective Essay

Modern Business in Comparative Perspective - Essay Example The factor condition represents the factor that contributes towards the country and provides a clear distinction between the basic and the advanced factors. The basic factors mainly signify the physical and natural resources, capital resources as well as unskilled labors. The advanced factors are represented by the â€Å"digital data communication infrastructure† (Dogl, Holtbrugge and Schuster, 2012, p. 194) and educated personnel. The demand conditions symbolize the demand for various types of domestic product and services within a country in a certain industry. In this case the attributes like the composition, amount and pattern of expansion along with internationalization of domestic claims are quite significant. Supporting industries signify those industries with which the company can share their activities intersectorally in the value chain like for instance marketing, suppliers, delivery channels and technology advancement. Firm strategy describes the conditions of the c ountry and the ways in which a firm can be operated. This factor is also determined by the domestic rivalry, goal of the firm as well as individual and formation of new business of the firm. The competitive advantage of the firm is also determined by the external factors such as government and chance. ... According to Stone and Ranchhod (2006), Porter’s focus on the magnitude of rivalry and competition, this is an absolute diversion from the traditional concepts of economic thinking. Porter’s Diamond framework is found in most of the books in management academics, which suggests that like firms, countries are also competing with one another. Peng (2009) refers that the Diamond model is one of the modern theories, which provides a perfect realistic amalgamation of country, industry and firm in order to explain international competitiveness of the countries whereas other theories have previously provide explanation about one or two aspects. Hill (2009) claims that the theory proposed by Porter appears to be true but has never undergone through rigorous testing. However Porter’s Diamond Model is subjected to criticism from both management and economics school. The critics from the management school suggests the Diamond Model of Porter does not focuses on the attribut es of the trading partners present in the home country (Rugman, 1990), and at the same time it also ignores the influence of the multinational companies on the competitive success of the country (Dunning 1992, 1993). The Model does not work for the smaller nations (Bellak & Weiss 1993; Cartwright 1993). Rugman (1990) suggests to include the features of the largest trading partners of the home nation, which would be an extension of the of Porter’s Diamond Model. This â€Å"double diamond† approach should address the competitiveness that depends on both foreign and domestic diamond and the management of the domestic firms will be able to exploit both the diamonds in order to sustain in global competition (Rugman 1990; Rugman & D’Cruz 1993). On the other hand the critics from the

Membrane Lab Report Example | Topics and Well Written Essays - 1000 words

Membrane - Lab Report Example In animal cells, when the solute concentration is equal on both sides of the membrane, there will be no movement of water molecules. Solutions with this property are said to be isotonic. Hypertonic solutions have higher solute concentrations. When an animal cell is placed in this solution the water molecules will move out of the cell, causing it to shrink. On the other hand, placing an animal cell in hypotonic solutions will cause water molecules to move into the cell, causing it to swell. This is because hypotonic solutions have lower solute concentrations (Freeman, 2010). This forms the basis for the hypothesis of the study: the weights of the dialysis tubings with different solute concentrations will change, showing that osmosis is dependent on the concentration of the solute. Method: Six dialysis tubings were soaked for five minutes in a beaker containing 400 ml of water to soften them. One end of every tubing was tightly tied using floss. Two of the tubings were then each filled with 10 ml of water through the untied end. These were taken to be the control tubings. Two other tubings were each filled with 10 ml of 15% sucrose solution and two other with 10 ml of 45% sucrose solution in the same way as the control tubing. The untied ends on the tubings were tied using floss and then appropriately labeled. The weight of each tubing was measured and recorded. 150 ml of water was put in six separate beakers. The six tubings were then placed separately in the six beakers at the same time. After ten minutes, the dialysis tubings were removed from the beakers and their weights measured and recorded. They were then placed in the beakers again. This step was repeated three more times. Results: The weights recorded during the experiment indicated that the weights of the dialysis tubings with sucrose solutions increased as the experiment progressed as shown in the table below. The table also shows that the average weight of the control tubings changed by a small fract ion. Time (minutes) Average weight of water control tubings (grams) Average weight of tubings with 15% sucrose solution (grams) Average weight of tubings with 45% sucrose solution (grams) 0 10.8195 11.8140 13.3010 10 10.5075 12.1435 14.7325 20 10.4570 12.7600 16.4625 30 10.4345 13.3010 17.8905 40 10.3305 13.6795 19.2070 Table 1: Table showing the average weights of the tubings after ten-minute interval The percentage changes in weights of the tubings as their weights increased or reduced are shown below. The results show that the tubings with 45% sucrose gained the most weight while the control tubings reduced in weight. Time (minutes) % change in average weight of water control tubings % change in average weight of tubings with 15% sucrose solution % change in average weight of tubings with 45% sucrose solution 0 0.000 0.000 0.000 10 -2.884 2.789 16.762 20 -3.350 8.007 23.769 30 -3.558 12.587 34.505 40 -4.511 15.790 44.403 Table 2: Table showing the percentage change in weight of t he tubings after ten-minute intervals The data in the table was used to plot the graph below. It shows visually how the weight of the dialysis tubings changes over time. Figure 1: Graph showing changes in percentage weight changes of the tubings after ten-minute intervals. The x-axis represents the time in minutes and the y-axis represents the % weight change. Discussion: The experiment showed that as the concentration of sucrose increased, the mass of the dialysis tubings also increased. In the control tubing, the change in

Aristotle's ethics Essay Example | Topics and Well Written Essays - 1250 words

Aristotle's ethics - Essay Example Happiness is the central core of living, which depends entirely on cultivation of virtues. According to Aristotle, playing the mean is the way of cultivating virtues that includes moral virtues for the attainment of individual happiness. Human beings make choices depending on the circumstances that surround them by choosing on one option and neglecting the other. Aristotle believed that his task of ethics was to come up with the highest and the best good that is found in human life. He argued that all human activities always aim at some recognized higher end that we always consider as good. Most activities that human beings incur in are a means of achieving a higher end. He discussed the nature of vices and virtues that are involved in evaluating morals, the conditions that ascribes moral responsibility towards an individual agent and the methods that one incurs to achieve happiness in life. Aristotle rounded off his explanation of what constituted achievement of true happiness by st ating that pleasure is not good in itself because it is incomplete according to its nature. The activities that people engage in are associated with their own distinctive pleasures. Therefore, human beings are directed and guided in nature by their choice or preference for participating in pleasant activities rather than in unpleasant activities. True happiness lies in behavior that leads to virtue, since this alone provides genuine value and not just amusement. In sum, he held that contemplation is the highest form of ethical activity because it is self-reliant, complete, and continuous. Aristotelian ethics states that every activity posses a final cause and the aim for the same good. There is no infinite regress that is associated with extrinsic goods hence there must be highest good, which all human activities aspire which he referred to as happiness. Virtues are opposed to intellectual capacity therefore, virtues of characters happen due to dispositions to act in a given way in response to some similar situations and the habits that one has which makes him behave in a certain way. Good conduct arises from habits, which can be acquired through recurring actions and corrections that makes ethics a practical discipline. Each virtue is a state that naturally seeks its own means, which is relative in its nature. The virtuous habit of any action is an intermediate state between opposed vices of deficiency and excess. In application of this theory of virtue, Aristotle asserts that flexibility is paramount as friendliness is far from deficiency than its excesses. This is because few human beings are inclined naturally to undervalue pleasure; however, it is unusual to ignore or overlook either of the extremes but to regard the virtue opposite the other vices. Aristotle’s ethics are governed at moderate rates, which have dominated the western cultures for a very long time. Ethics being a practical science focuses on human nature that works on accepting a mora l responsibility. Nevertheless, moral evaluation of action presupposes attributions of responsibilities to human agents. This does not apply to all attributions, as responsible actions must be taken voluntarily. Aristotle gave out two conditions under which human actions become voluntary. First, he asserted that actions which are produced by external forces are taken as involuntary which the agent is not fully responsible for. Secondly,

Membrane Lab Report Example | Topics and Well Written Essays - 1000 words

Membrane - Lab Report Example In animal cells, when the solute concentration is equal on both sides of the membrane, there will be no movement of water molecules. Solutions with this property are said to be isotonic. Hypertonic solutions have higher solute concentrations. When an animal cell is placed in this solution the water molecules will move out of the cell, causing it to shrink. On the other hand, placing an animal cell in hypotonic solutions will cause water molecules to move into the cell, causing it to swell. This is because hypotonic solutions have lower solute concentrations (Freeman, 2010). This forms the basis for the hypothesis of the study: the weights of the dialysis tubings with different solute concentrations will change, showing that osmosis is dependent on the concentration of the solute. Method: Six dialysis tubings were soaked for five minutes in a beaker containing 400 ml of water to soften them. One end of every tubing was tightly tied using floss. Two of the tubings were then each filled with 10 ml of water through the untied end. These were taken to be the control tubings. Two other tubings were each filled with 10 ml of 15% sucrose solution and two other with 10 ml of 45% sucrose solution in the same way as the control tubing. The untied ends on the tubings were tied using floss and then appropriately labeled. The weight of each tubing was measured and recorded. 150 ml of water was put in six separate beakers. The six tubings were then placed separately in the six beakers at the same time. After ten minutes, the dialysis tubings were removed from the beakers and their weights measured and recorded. They were then placed in the beakers again. This step was repeated three more times. Results: The weights recorded during the experiment indicated that the weights of the dialysis tubings with sucrose solutions increased as the experiment progressed as shown in the table below. The table also shows that the average weight of the control tubings changed by a small fract ion. Time (minutes) Average weight of water control tubings (grams) Average weight of tubings with 15% sucrose solution (grams) Average weight of tubings with 45% sucrose solution (grams) 0 10.8195 11.8140 13.3010 10 10.5075 12.1435 14.7325 20 10.4570 12.7600 16.4625 30 10.4345 13.3010 17.8905 40 10.3305 13.6795 19.2070 Table 1: Table showing the average weights of the tubings after ten-minute interval The percentage changes in weights of the tubings as their weights increased or reduced are shown below. The results show that the tubings with 45% sucrose gained the most weight while the control tubings reduced in weight. Time (minutes) % change in average weight of water control tubings % change in average weight of tubings with 15% sucrose solution % change in average weight of tubings with 45% sucrose solution 0 0.000 0.000 0.000 10 -2.884 2.789 16.762 20 -3.350 8.007 23.769 30 -3.558 12.587 34.505 40 -4.511 15.790 44.403 Table 2: Table showing the percentage change in weight of t he tubings after ten-minute intervals The data in the table was used to plot the graph below. It shows visually how the weight of the dialysis tubings changes over time. Figure 1: Graph showing changes in percentage weight changes of the tubings after ten-minute intervals. The x-axis represents the time in minutes and the y-axis represents the % weight change. Discussion: The experiment showed that as the concentration of sucrose increased, the mass of the dialysis tubings also increased. In the control tubing, the change in

Review Questions 9 Essay Example | Topics and Well Written Essays - 250 words

Review Questions 9 - Essay Example It turns into a binding contract when assented by the associated parties (Orford 2005). There must be an individual, clearly stated offer to do something. For instance: A reference by sub-contractor to the chief contractor and an offer to rent. An offer lapses when the time for acceptance expires; if the offer is withdrawn prior the receipt; or subsequently a reasonable time in the circumstances (typically the bigger the value of the contract, the lengthier the life of the offer Just what is offered can be accepted. It implies that the offer must be accepted precisely as offered without conditions. In the event, that any new terms are proposed this is viewed as a counter offer that can be accepted or rejected. There could be various offers and counter offers before having a consensus. It is regardless of who makes the last offer, and it is the acceptance of that offer that brings the transactions to an end by creating the terms and conditions of the agreement. Acceptance can be given verbally, in written, or surmised by activity that unmistakably shows acceptance that is the execution of the contract). Overall, the acceptance must acclimate with the method endorsed by the offerer for it to be effective. A contract obliges that the parties expect to go into a legitimately binding assention. That is, the parties going into the agreement must plan to make lawful relations and must comprehend that the agreement can be authorized by law. For a contract to be tying, it must be upheld by profitable thought. That is one collaborate guarantees to do something consequently for an assurance from the other party to give an advantage of quality (the consideration). Consideration is what each partner provides for other as the agreed cost for others promise. Typically, the consideration is the installment of cash however, it require not be; it can be anything of worth the installment does not have to be a

New Product Launch Marketing Plan Essay Example for Free

New Product Launch Marketing Plan Essay Our company is Audi AG. Audi is headquartered in Germany and is a subsidiary of Volkswagen since 1966. Founded in 1909 by automotive pioneer August Horch, Audi specializes in high end and luxurious automobiles (Audi Club North America Northeast , 2014). Audi’s cars collection is comprised of sedan, SUVs, convertible, coupe, diesel and hybrids. Audi is one of the three biggest luxury cars companies in the world. Our plan is to launch our newest headlights technology along with thousands of new cars around the globe. The automobile market is driven by technology and Audi intent to be the premium brand (Audi Ag, 2014).We intent to do so, by delighting our customers worldwide (Audi Ag, 2014). Safety is the number one decision motivator when purchasing a car regardless of where you live and Audi wants to capitalize on that. To predict our consumer’s buying impulses, we will rely on social, cultural and personal factors (Kotler Keller, 2012).Now is the best time to launch such a product as people drive more and more due in part to recent planes crashes and disappearance. By making night rides safer, Audi intent to gain an edge against its competitors and increase annual sales. Germany and the USA will be our launching platform. We intend to maximize our sales by putting together a strong advertising campaign. We will be utilizing social media like Facebook, Twitter, Instagram, we will also advertise via television, radio, billboard, etc. Our advertising team is composed of Me Philippe Biboum, Kevin Mobley, Kirkland Browne, Dana Cannon, Tameika Mclean and Johanna Gutierrez. We are highly qualified and we have combined over twenty years of experience in this field. Here are the components of our plan. Executive summary Situational analysis Market growth potential and competitive analysis Segmentation, target market, and positioning Pricing and distribution strategies Marketing communication plan Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense) Intended marketing objectives for Y1, Y2, and Y3 Evaluation and control metrics and methodology to measure performance Contingency planning Situational Analysis The Audi of America News Channel (2014) website stated that in July 2014, Audi increased its sales by 11.9%. This represents the 43rd consecutive record sales for our brand. The launch of our new headlights technology will increase sales even more. Germany and America will be our test launch and we are confident that it will be a success. Our target markets are rich men and women as well as families. Our product will be sold to every individual who is able to purchase and maintain a luxury car. We have a wide collection of cars to will fit everyone lifestyle. In terms of demography, our product aims at people between the age of 25 and 60 who have a lot of money. We recently have been making cheaper car to capture the consumers less than 25 years of age. Audi is aware of the fact that gender, family status and age influence car buying, that is why we built certain models fit younger generation like the A6, SUVs and sedan for families and coupe for single people. Geographically speaking, Audi knows that car buying differ according to the location. Our product will be appealing to individuals who live in the outskirts of big cities, or deep in the country because they often have to drive on roads that are not well lit. Social class, personalities and lifestyles divide the market into psychographic segmentations. Audi’s cars are aimed at upper social classes. We target individual who like a flashy lifestyle and want to show their wealth because we know they can afford the technology. About the market growth, we know that there is a need for a product such as our new headlights. According to the Highway Loss Data Institute (HLDI), good quality headlights are one of the best ways to avoid car crashes (Insurance Institute for Highway Safety, 2012). The recent  plane crashes along with airfare are driving people to drive more and more. We know we will increase our sales as long as we have a strong marketing campaign to advertise our produc t. SWOT analysis One of the strength here is that our product provides a safer nighttime driving experience for drivers who do long distance driving. The cost to add the feature will increase the purchase price of the vehicle and this is a weakness. An opportunity could be the effective utilization of marketing approaches will help to determine market need (i.e. surveys) and gain a competitive advantage (promotion, placement/positioning. Audi’s competitors such as BMW, Mercedes Benz, etc. can use the same or similar product if there is no patent on the development of the product and this is a threat to our bottom line. Our key to success here is to respond to consumer demand by creating a product they want and need. That product is the new headlights technology. This product will separate us from our competition because it is an innovation, it will help save lives and increase our bottom line. Market growth potential Audi’s goal is to slowly integrate their LED headlight technology into all of their vehicles. They will begin by installing them in higher-level class of vehicles as an â€Å"upgrade† option. Brighter, longer lasting headlight bulbs will reduce the cost of replacing regular bulbs, and brighter headlights will increase driver visibility at night. Audi expects competitors to install similar devices in their vehicles; however, Audi believes their version is longer lasting, brighter and safer for Audi drivers as well as, other drivers on the road. Competitive Analysis The automobile industry is fiercely competitive in the United States as well as, internationally. In 2006-2008, the automobile industry suffered a significant financial loss, especially the big three in Detroit. Foreign automobile manufacturers took advantage and saw growth. While some Asian and European manufacturers also suffered, many upgraded base models to entice buyers to purchase their product. Automakers did what they could to gain the upper hand against their competitors. Audi was no different, seeing a drop in sales during this time. For many customers, safety, reliability, and  fuel efficiency are increasingly important, more so than flash, speed, and power. The safety and visibility of an Audi driver is a priority Audi is attempting to increase. Segmentation The market segmentation has spate, but distinct parts: geographical, psychographic, and demographic. Audi will use geographical sales statistics to determine where sales are highest. Introducing upgrades and changes to Audi vehicles to the customers who buy them more frequently will benefit Audi and satisfy customer demand. Audi is responding to increasing customer demand for safety; therefore, increasing driver visibility satisfies customer demand. Moreover, the longer lasting, brighter headlights benefit teen and elderly drivers who may become easily distracted or have difficulty seeing at night. The increase in safety may also decrease accidents, which will make insurance companies happy. Target Market Audi is not specifically targeting one particular group; however, brighter lights will benefit drivers with limited experience or with poor vision or night vision the most. Elderly drivers are more likely to benefit from brighter headlights to increase their visibility at night. The headlight feature is not limited to elderly drivers though, all drivers can benefit from the safety feature. Audi expects high customer satisfaction and will eventually implement the LED headlight in all of their models. Any driver concerned for safety is part of the market Audi is targeting. Longer lasting lights means less maintenance cost, and brighter lights means other drivers can see the Audi sooner, and the Audi driver can see the road or and any debris in the road, sooner. Positioning Positioning is important, and precise placement of the headlight translates to better driver visibility. However, regardless of how bright or long lasting the headlight is, defensive, non-distractive driving is key to reduce traffic accidents and avoiding road hazards. Moreover, the ability to see an item in the road sooner will help the driver prevent a collision; however, failure to pay attention to the road will increase the potential for at-fault accidents and collisions. While many discard some features as â€Å"unnecessary,† brighter, longer lasting headlights is a product Audi feels  confident implementing, and confident customers will respond in an overwhelmingly positive way. Pricing Distribution When looking at pricing and distribution there are several factors to be considered. The wholesaler’s will always calculate its prices by adding the cost of the product itself (headlights), wages involved in the production, the overheads and cost to deliver such. Then, after the wholesaler calculates a reasonable mark-up, the product will then be sold to Audi. It is then Audi’s job to make the best out of this product by the promotion it carries out. Before Audi agrees to any business with a headlight manufacturer Audi strategizes and plans a how to price and distribute. Audi is a well-known luxurious vehicle where they now will have an added feature to promote safety. The sales potential are very high as we are targeting those that enjoy road trips, those that are behind the wheel for extended amount of hours. Audi then has to reanalyze its decision and consider losses, what if this does not work, how this will impact our business, what are other cost effective routes we can take. These are all considerations Audi has to take into play if the brighter headlights for their vehicles do not create more sales. This is going to be considered as a standard on all of Audi vehicles, it is not an add on feature Audi plans of charging extra for. Marketing Communication Plan Audi believes in its product. Before a company can be successful it must build its own awareness. Audi has built that awareness! Every day you see accidents caused by poor visibility due to poor lighting. Audi will use this to their advantage when marketing and communicating to its customers and potential customers the advantages of Audi’s new improved headlights. Furthermore, it is advantageous for Audi to stress the fact that the price tag of the vehicles have not changed due to the improved and upgraded headlights. Audi has been dedicated to communicate to its customers, potential customers and competitors that they have the solution for accidents caused by poor visibility due to poor lighting. They are advertising this through every mean of communication possible. Then internet/ media is a huge marketing communication source, the radio, newspapers, billboards, and the public itself by word of mouth. When driving  on the road if you see an Audi vehicle you will see the di fference in their bright headlights when compared to other vehicles. Asserting the fact that you communicate with all of your customers and potential customers plays a vital part in how successful this will be. Audi has identified families and one of their targets and this is the main target we are communicating our new product to. Audi has partnered and networked with different sources such as â€Å"safety programs† and/ or famous people, have also taken it a step ahead by recording infomercials on highways, dark roads and valleys to show its costumers the strength behind the new headlights their vehicles have. Audi has been servicing consumers upwards of one hundred plus years and Audi intends on being a provider until the end of time in order to stay relevant in the automotive industry Audi is aware of the evolving of automobiles. Audi has done its research throughout the years and through the years consumer safety has remained the number one factor when building an effective brand. Audi has continued to serve the consumer while remaining at the head of its class of Luxury automobiles. In past research through the National Highway Traffic Administration Audi found that one of the major issues of car accidents within the United States stemmed from blinding headlights (NHTA, 2013). The new product that Audi seeks is to install the LED headlights with objectives based around consumer safety first as well as profits. The objectives provided focused on the product from beginning to end starting from year one when Audi began searching for the new product to elevate the company. Audi will definitely captivate its target audience as well as reach its sales growth, once it begins manufacturing the product and getting the products in its show rooms. Objectives: Year 1 Completed research on issues surrounding vehicle safety Find the issue and find a product that will assist in increasing consumers comfort when driving Find target audience Year 2 build a Safe brand to suite consumers’ needs  implement the strategy in vehicles that target our initial consumer market (families) seek profits of upwards of 10-15 percent within the first year Year 3 Implement products in remaining vehicle models that service all consumers. Seek to increase Revenue another 10 to 30 percent Begin research on new product to assist with current features Financial Information It is imperative that the financial outlook of Audi for 2014 is predicated on the prior performance drivers. In 2013, the Audi A4, A6, Q5, and Q7 experienced increased sales from the previous years over the other vehicle models. The A4 and A6 belong to the sedan category and the Q5 and Q7 are in the SUV/crossover category. That being said, it is forecasted that these same vehicle category’s sales will continue to increase in 2014. Therefore, the introductory marketing of the new headlight designs should be donned in the aforementioned vehicle models. Moving forward, the following financial data, to include forecasted demand, sales, break-even point sales/units, and marketing/promotional budget expense, shall represent the four top selling vehicle models. Audi is looking to increase revenue by four percent annually over the next three years. With the addition of the enhanced headlights, Audi believes the projected forecasts will be successful. Figures A – D illustrate the proposed forecasts for each vehicle. Figure A. Figure B. Figure C. Forecasted Break-Even Point Analysis Figure D. Evaluation and Control Metrics Utilizing control metrics to measure the success rate of employed strategies is a very important aspect of the marketing plan. Ensuring the success of the chosen methods of marketing is needed to determine if changes should be and/or can be made to increase revenue. There are a variety of metrics tools that can be used to benchmark marketing data, but identifying four of  them will suffice for this particular analysis. 1 Market Size – the number of units sold to a market in a specific period of time (1 year). 2 Market Share – the number of units sold in a specific period of time that represents a percentage of the entire market size. 3 Brand Awareness – Actual and potential customers being able to identify the Audi brand. 4 Customer Satisfaction – Customer’s perception of Audi’s product and service delivery. (www.dobney.com, p.4-25). Contingency Planning The contingency plan for Audi headlights is very simple. As headlights are already used on every make and model, these advances in technology are not the reinvention of the wheel. These changes propose no danger to the continued success of Audi’s business operations. We will apply for a patent which will protect our new LED technology and lighting design for two years, and we actively pursue all copyright infringement to prevent any future instances. As it is inevitable that after the two year protected period that others will follow our lead we will use those two years to develop new designs with respect to LED lighting that will not only increase safety, but will also define Audi’s brand by a visual representation contained in our headlight assembly. A lighted trademark if you will. Our definition of success with respect to contingency planning will be to defend our position for the first two years while developing a trademarked light design for all future Audi models. References Anonymous. Understanding market metrics. Retrieved August 17, 2014 from http://www.dobney.com/Research/market_metrics.htm AUDI AG. (2014). Retrieved from http://www.audi.com/corporate/en/company/corporate-strategy.html Audi Club North America Northeast. (2014). Retrieved from http://www.neqclub.org/about-us/audis-history.html Audi of America News Channel. (2014). Retrieved from http://www.audiusanews.com/newsroom.do;jsessionid=B4BD8EEE4DAD44DA49C746C83D80A7BE?id=65allImage=1name=sales-newsmid=98 Insurance Institute for