Wednesday, March 13, 2019
Pro Clean Case Essay
professional disrobes owner has more than 15 years of experience, has in effect(p) paper in Knoxville and has established a sustainable customer base. The company supports good overhaul at considerable price, and maintains good relation with its past customers. Weaknesses The corporation has many problems in its marketing, management and accounting systems. It tries to reach out to customers from all segment, and probably exceeding its capacity.The companys staff has very hold skills in sales, can only approach authentic group of customers, and has uncertain responsibility in day-to-day functions. Lastly, the company is financially weak, due to despicable financial management. This is likely to be the problem to their higher operating price and cash flow problem. Opportunities Given the current environment, Pro fairly has certain opportunities to survive in Knoxville. There is clear market segmentation, which to allows Pro peel to avoid direct competition with competit ors from other strategic group.Threats Pro low-cal faces other competitors who offer similar or wait on at the aforesaid(prenominal) price, threatening its customer base. Also, a change in financial policy, such as an affix in interest rates, can threaten the option of the company, nursen its current financial situation. (See Appendix C for the SWOT compend table) Building Core Competency From our analysis in the previous segments, we propose Pro percipient to build its content competency in twain dimensions Customer Relationship in combination with an nice cleaning service and a high pure tone. Valuable By focusing and creating an unique kind with its customers, Pro blanched can definitely be considered as a valuable company * Rare Pro Clean will offer a wide cranial orbit of extra services and supporting tools which arent offered by other cleaning companies * In-imitate By providing innovative services, Pro Clean will enjoy a competitive ad new wavetage over its competitors. * Non-substitutable erstwhile become a member of the customer base, customers will be offered an excellent service and loyalty programs.The better the relationship between Pro Clean and its customers, the higher the switching costs will be for the customers. Value chemical chain Analysis The following is a value chain analysis on what activities Pro Clean can do based on their core competencies, and too some of the other activities that they can improve on to give them a strategic competitive advantage Primary Services Currently, the service quality of Pro Clean is good and we feel that they can supplement on it, by adding on the hardwood floor cleaning service and up(p) their scheduling to suit the customers.Sales & Marketing To grow the business, Pro Clean should focus on market penetration and increasing their revenue float from its existing customer base. outgrowth penetration * Referral programmes can be initiated by offering discounts to customers who refe r their neighbours. * Wilson should also take advantage of the on-site depend service by rewarding employees who bring in more of such jobs. Doing so should increase the closing rate, and increase sales. * Sales can also be improved by advertising the other services that Pro Clean has to offer.They can also redeem employees to ask customers if they need other services while they are on-site. * Pro Clean should also research the possibility of expanding into the commercial business, as it is currently a greatly underserved market. Increase average customer spending * As a large detonate of sales is derived from people seeing Pro Cleans van being driven around the neighbourhood, Pro Clean can get technicians to drive the van around the neighbourhood more often to increase their visibility. They can also come up with a bigger range of packaged services to cross sell to customers. Support Infrastructure It was identify earlier that Wilson is pretty weak in managing the finances of t he company. Hence we exhort that he should outsource this part of the business to an accountant. In addition, we think that he should also move his operations back to his home office to make out costs. HR management This is an area that also needs to be worked on in order to successfully implement the other plans. We think that a new staffing plan is needed.We propose that Turner should be re-hired as a technician for the skills that he already has and keep Scott as the sales/marketing manager. A detailed portrayal of the new organization structure can be found in appendix D. Vision Our aim is to become a household name, associated with high service quality, in the cleaning services effort with 100% customer satisfaction. Mission Statement Our mission is to provide the highest quality cleaning service to our customers, within the shortest response time possible at the convenience of our customers.